Performance Marketing & Growth Specialist

Role Purpose

As a Performance Marketing & Growth Specialist at Ollyo, you will drive measurable growth across all Ollyo products by planning, executing, and optimizing performance marketing campaigns across paid and organic channels. This role is responsible for acquiring high-quality users, optimizing conversion funnels, and delivering data-driven insights to improve marketing performance.

What You'll Do

Paid Media Strategy & Execution

• Plan, launch, and manage campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant platforms

• Develop and manage full-funnel campaigns across awareness, consideration, conversion, and retargeting stages

• Continuously test and optimize audiences, creatives, messaging, and landing pages

Audience Targeting & Filtering

• Build and refine audience segments using demographic, behavioral, geographic, and intent-based filters

• Leverage custom audiences, lookalikes, and platform-specific targeting capabilities

• Continuously optimize targeting to improve efficiency and reduce wasted spend

Campaign Optimization & A/B Testing

• Run structured A/B tests across creatives, copy, audiences, and landing pages

• Monitor and optimize key metrics including CTR, CPC, conversion rate, and ROAS
  Scale high-performing campaigns while maintaining cost efficiency

Performance Analysis & Insights

• Analyze campaign performance to identify patterns, opportunities, and inefficiencies

• Translate performance data into actionable insights and clear recommendations

• Identify audience behavior trends, creative effectiveness, and funnel drop-offs

Conversion Funnel Optimization

• Understand and optimize the full user journey from ad interaction to conversion

• Identify friction points and improve conversion paths

• Collaborate on improving landing pages, messaging, and calls-to-action

SEO & SEM

• Conduct keyword research and identify high-intent search opportunities

• Optimize on-page SEO and support content improvements for organic growth

• Align paid and organic strategies for maximum impact

Analytics & Tracking

• Set up and manage tracking systems including Google Analytics, Meta Pixel, and conversion tracking

• Build and maintain performance dashboards for campaign and channel analysis
  Ensure accuracy and reliability of data tracking

Creative Collaboration

• Work closely with content and design teams to develop high-performing ad creatives

• Provide clear briefs on messaging, hooks, and formats

• Test and iterate on multiple creative variations

What you’ll bring

Must-Have

• 2–4 years of hands-on experience in performance marketing

• Proven track record of running and optimizing paid campaigns with measurable results

• Strong expertise in Meta Ads and Google Ads platforms

• Deep understanding of audience targeting, segmentation, and filtering

• Strong analytical skills with the ability to interpret data and drive decisions

• Experience with A/B testing and campaign optimization

Preferred

• Experience in SaaS, WordPress, or technology products

• Experience managing multi-channel campaigns

• Familiarity with tools such as Google Analytics, Search Console, Ahrefs, or SEMrush

Good to Have

• Agency background with exposure to multiple industries

• Basic understanding of branding and marketing strategy

• Exposure to conversion rate optimization practices

 Requirements & Preferences

• Excellent English communication skills (written and spoken).

• Strong technical aptitude. Must have the ability to learn new concepts and tools quickly

• Data-driven and analytical

• Strong problem-solving ability

• Bias for action and experimentation

• Ability to work independently

• Clear and structured communicator

 Success Metrics

• Improvement in ROAS and campaign efficiency

• Increase in qualified user acquisition

• Continuous optimization through testing and insights

• Improved conversion rates across marketing funnels