Vice President of Product Marketing

About Ollyo

Ollyo is a product-driven technology company creating digital tools since 2010. Our products have been downloaded over 15 million times worldwide, helping creators, educators, and businesses build and grow online.

We’re already shaping the future with AI-powered products and features — combining a decade of product excellence with cutting-edge innovation. As we expand our established platforms and launch new ones like Droip, we’re looking for a Vice President of Product Marketing to define how our products reach, engage, and delight a global user base at scale.

Key Responsibilities

• Strategic Product Marketing & Growth

  • Build and lead the product marketing strategy for Ollyo’s portfolio (Droip, Tutor LMS, and future launches).

  • Identify target segments, value propositions, and differentiated positioning.

  • Assess market and product risks, develop mitigation plans, and solve complex go-to-market challenges.

  • Contribute insights and strategic recommendations to the product roadmap and pricing by using market research and competitive analysis.

  • Create high-quality collateral and content across all GTM channels — direct mail, email, ads, webinars, sales decks, and more — with distinct narratives for each customer segment.

• Brand & Messaging

  • Own brand architecture and product storytelling across all touchpoints.

  • Drive consistent messaging across websites, campaigns, PR, and events.

• Go-to-Market (GTM) Planning

  • Launch major features and products with clear adoption and revenue goals.

  • Partner with product and engineering to build GTM plans that integrate seamlessly into product-led growth loops.

• Team Building & Leadership

  • Build, structure, and lead a high-performing marketing team from scratch.

  • Recruit, onboard, and mentor team members, growing top PMM talent and future marketing leaders.

  • You will establish a culture of experimentation, accountability, and creativity.

• Customer Lifecycle & Retention

  • Design lifecycle campaigns and customer programs to increase retention and LTV.

  • Recruit, onboard, and mentor a Customer Success team to support adoption and expansion.

• Analytics & Insights

  • Define and own key metrics (CAC, LTV, retention, MRR impact).

  • Build dashboards and reporting to enable data-driven decisions across marketing and product.

• Thought Leadership & PR

  • Develop and execute PR campaigns, partnerships, and influencer/community initiatives.

  • Represent Ollyo at events (e.g., WordCamp, SaaS conferences), webinars, and podcasts.

Who You Are

• 7–10+ years in marketing for SaaS or digital products, with 2–4+ years in a leadership role.

• Skilled at risk assessment, mitigation, and solving complex go-to-market challenges.

• Proven ability to develop high-performing product marketers (PMMs) and grow future leaders.

• Exceptional storyteller with the ability to tailor messaging across segments and channels.

• Data-driven, analytical, and comfortable running experiments and using insights to iterate.

• Experience building and scaling a marketing team from zero is a plus.

Why Join Ollyo

• Make a global impact — Our products have been downloaded over 15 million times, giving you the chance to influence millions of users and businesses.

• Shape the future of marketing at Ollyo — This is a blank canvas opportunity; you’ll define strategy, build the team, and own outcomes end-to-end.

• Be part of a product-first culture — We’ve been creating successful digital products since 2010 and are now entering a new era of faster growth powered by AI.

• Room to experiment & grow — You’ll have freedom to test, learn, and scale new channels and frameworks to accelerate growth.

• Supportive, ambitious environment — Work directly with the founders and product leaders in an organization that values innovation and impact.